Chinese smartphone maker Xiaomi beaten the South Korean smartphone giant Samsung in the fourth quarter (October-November-December) of the year 2017 to emerge as the numero uno in the Indian smartphone market.
Now, according to a new report by CyberMedia Research (CMR), the state of Maharashtra played a major role in Xiaomi’s rise to the top position. The report also terms Maharashtra as the biggest smartphone market in India.
According to the CMR report, during the quarter, Xiaomi outshined Samsung in selling smartphones in Maharashtra which alone amounted to 13.7% of the sales. – Xiaomi beat Samsung in ‘largest smartphone market’ in India
Overall, Xiaomi sold 31.2% of smartphones during the period vis-a-vis Samsung selling 15.3% smartphones. Xiaomi Redmi Note 4 smartphone dominated the company’s sales in the state.
As per the findings of the report, Xiaomi’s sales can be attributed to the two new Mi Home retail stores that the company opened in the state in October and November 2017. Xiaomi also opened its third Mi Home in the state in Thane in January this year. – Xiaomi beat Samsung in ‘largest smartphone market’ in India
As for the other shareholders, Vivo, Oppo and Lenovo follow in the rankings in the same order. Together the top five, accounted for over 84% of the total smartphone sales in India. – Xiaomi beat Samsung in ‘largest smartphone market’ in India
The CMR report also revealed the names of fastest-losing smartphone brands during the period Maharashtra. These include Micromax, Intex, Karbonn, Sony and iBall. Collectively these five companies lost amounted to 66.5% of the smartphones that were discontinued by users in Maharashtra during the period. – Xiaomi beat Samsung in ‘largest smartphone market’ in India
The report also explores the reason behind this switch to the Chinese brand. “This switch from Indian brands to Chinese and global Tier-I brand like Samsung is primarily driven by users upgrading for 4G Smartphones where the Indian brands haven’t been able to establish a foothold,” says the report.
Other than CMR, market research agencies Canalys and Counterpoint too named Xiaomi as the new leader of the domestic smartphone market for the fourth quater of the year 2017.
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